Solutions

• Early Bird tickets sales
• Awareness campaign 4 weeks before the show
• Content focused on the main pillar “the water show” to grab the audience’s attention
• Diversification of the channels for conversions and daily optimization towards lowest CPA & highest ROAS.

Insights Achieved:

• 50,000 tickets sold in the first 4 weeks
• High anticipation for the show in Riyadh
• High reputation over social media and positive feedback
• The average ROAS was 14 at its highest level and 9 at his lowest level.

Success Measurement Tools:

• Platinum List reporting dashboard
• ReportGarden reporting dashboard
• Advertising platforms pixels and dashboards