in order to raise awareness on the new branding identity and incite people to visit the stations. These videos were produced by Operation Unicorn but intouch was in charge of the communication and marketing behind this TVC. This is part of a full offline-online activation, that achieved a high organic reach/engagement. We implemented an online strategy that covers 360 communication on most platforms including (add platforms). The concept of the TVCs were based on a chain of rhyming phrases, so we played around and challenged users to come up with their own version.
User’s interaction with Coral was a proof of success of this campaign!
On December 2019, Coral wanted to generate awareness that it’s an established Lebanese Station contributing to a better Lebanon as there was a confusion amongst the audience about Coral being a brand new company.
To achieve our objective, we came up with a video featuring different Lebanese known monuments like Rashaya Castle, Train etc. At the end of the video, we exposed that Coral has been there for 94 years since 1926 as if it was also one of the Lebanese Monuments.
The 45-second video was featured on Facebook and Instagram and contributed in changing user's perception.