The event was a recreation of the Japanese’s famous traditional food: SUSHI, replacing the original recipe with McDonald’s famous ingredients! The result was a huge success, capturing the eyes of famous influencers, media and other McDonald’s markets in the region!
For McDonald's World Cup, the Lebanese strongly support teams in World Cup and they take it seriously. For this, we created the "Mr Cheery" character to cheer the losers up.
We created Valentine DIY gifts purely made from McDonald’s items. Also, we created Valentine Bouquets with coupons in each box and gave them to influencers that love McDonald’s! This bouquet got crazily requested from people for days!
We introduced the app with a crazy offer and using phrasing that is very popular amongst the Lebanese slang language #Moukhif